Dr. Tanja Habermeyer (PhD) is a researcher (level PostDoc) at the University of Zurich with a focus on the analysis of communication strategies and instructional strategies regarding their impact on knowledge acquisition, behavior formation and cognitive, emotional and motivational processing.
Academic Curriculum Vitae
- Since 10/2023: Research Associate (Transfer to PostDoc phase and PostDoc phase) at the Professorship Educational Technology, University of Zurich
- 2019-2023: Research Associate and PhD Candidate in Communication Research (Processing and Effects of Media Content) at University of Augsburg
- 2019: Master of Science in Media Psychology and Instructional Psychology at the Technical University of Chemnitz; overall grade 1,1; subsidiary modules: Psychology, Pedagogy
- Master thesis: „Transferring the personalization effect on learning, retrieval, motivation and emotion to question and feedback design using a pedagogical agent“ (grade 1,0)
- 07/2018: Professional Internship Audi México: Corporate Communication and Developing Media Content
- 02/2018-06/2018: Full Scholarship of the Ranke-Heinemann Stiftung for Extraordinary Achievements for a Semester Abroad at Swinburne University of Technology, Melbourne, Australia
- 09/2017-02/2018: Professional Internship AUDI AG: Corporate Communication and Developing Media Content
- 01/2017-07/2017: Semester Abroad at the Universidad de La Laguna, San Cristóbal de La Laguna, Spain
- 04/2015-09/2015: Working Student Media-Saturn Deutschland GmbH: HR Development and Organizational Development (eLearning/Instructional design)
- 2015: Bachelor of Arts in Media and Communication at the University of Augsburg; overall grade 1,72; subsidiary subjects: Psychology, Spanish
- Bachelor thesis: „Kontext und Lernstrategien des selbstgesteuerten Lernens und Problemlösens über Video-Tutorials“
- 02/2015-03/2015: Professional Internship Careertraining – Institut für Fort- und Weiterbildung: Instructional Design / Development of Media Content
- 09/2014-12/2014: Semester Abroad at the University of Tartu, Tartu, Estonia
- 07/2012-10/2012: Professional Internship Tourismuszukunft: Instruktionsdesign/Mediengestaltung Instructional Design / Development of Media Content
- 03/2012-05/2012: Professional Internship Medienhaus Kastner: Journalism
Research Interests
- Processing and Effects of Media Content regarding an influence on Learning and the Behavior and Decision Making Process
- Analyzing Communication Strategies and Instructional Psychology Strategies like Personalization Effect, Emotional Design, Anthropomorphism, Narratives/Storytelling
- Instructional Design / Development of Learning Media
- Science Communication, Environmental Communication, Health Communication
Further Activities
- JURE Coordinator of the EARLI (European Association for Research on Learning and Instruction) Special Interest Group 6 « Instructional Design» (since 08/2023)
- Organizing the Conference for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » (2026) at the University of Zurich
- Organizing the Conference for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » (08/2024) at the University of Tübingen
- Chairing Sessions for the Conference for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » (08/2024) at the University of Tübingen: for the Single Paper Session «Higher Education» and for the Poster Session
- Organizing the Networking Event for Junior Researchers (JURE) in the context of the Conference for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » (08/2024) at the University of Tübingen
- Organizing the WebLecture Sessions for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » with speakers Richard E. Mayer (11/2023), Shaaron Ainsworth (05/2024), Inge Molenaar (11/2024) and Noah Schroeder (05/2025)
- Project application SNF Starting Grant (SNF, i.e. Swiss National Science Foundation), volume CHF 1.8 million, 5-year project duration, 4 PhD positions and 1 Post Doc position in collaboration with project leader Prof. Dr Sascha Schneider: Development of the project proposal on the topic "NARRATID: NARRATives for Instructional Design" (financing of the project set-up via Seed Money funding from the University of Zurich)
- Coordinating the Teaching Curriculum for the Professorship Educational Technology (since 08/2024)